Laszlo Systems Ships Laszlo Presentation Server 2.0

New Release Delivers "Instant-On" Rich Internet Applications; Brings Greater Efficiencies to Businesses' E-Commerce Channels

January 26, 2004, San Francisco - Laszlo Systems, a provider of server software for rich Internet applications (RIAs), is pleased to announce the availability of the Laszlo Presentation Server 2.0™ (LPS 2.0). The powerful new release from Laszlo Systems enables companies to develop dynamic, fluid Web applications that combine a desktop-quality user interface with faster start-up times.

Laszlo Systems has won early favor as the premiere server provider for rich Internet applications with customers such EarthLink, Yahoo!, BEHR Paints, and the Dean for America Campaign. The new release of LPS builds on Laszlo's proven developer-friendly approach, adding a new suite of functionality that makes it easier for developers to learn, build and deploy rich Internet applications. Applications built using LPS 2.0 are ideal for broadband providers and e-commerce Web sites that recognize the economic value of an unparalleled user experience, such as increased customer loyalty and higher conversion rates.

"We have over a million broadband customers, and the response from those who have taken advantage of our Laszlo-based enhanced module on our Personal Start Page has been so overwhelmingly positive that we're looking forward to expanding the reach of RIAs to other aspects of our broadband offering," said Tom Andrus, VP Product and Services at EarthLink. "This newest version of LPS will make rolling out new rich Internet applications even easier, and our customers will notice a dramatic difference in the time it takes for applications to start."

EarthLink first rolled out its new Personal Start Page (PSP) with its Laszlo-based enhanced module in October 2003 and is currently working to deploy LPS 2.0 in order to take advantage of the release's key feature, the KRANK Optimizer. This new "instant-on" feature significantly increases the speed at which applications load, a critical step in making Web applications function more like desktop applications - improving end user satisfaction and productivity.

In addition to the consumer benefits of the KRANK Optimizer, LPS 2.0 makes it easier for businesses to bring RIAs to market and begin capitalizing on the positive economic impact. New additions in LPS 2.0 also include:

• New Interface Component Framework: A flexible, desktop-quality user interface framework that streamlines the process of building sophisticated, dynamic applications. LPS 2.0 components include a full windowing system along with menus, buttons, text input fields and other familiar on-screen "widgets."
• Full Keyboard Navigation with Dynamic Focus: Smart keyboard control provides instant, dynamic feedback that helps end users improve their focus.
• Expanded Dynamic Documentation: Combines online tutorials with interactive example code, making it even easier for developers to learn and master the LPS skill set.
• Flexible Data Binding: LPS 2.0 extends the data binding facility so that new components are usable with or without the need for data binding.
  New Developer and Administrator Consoles: The Developer Console is a productivity aid that provides a Web-based interface to compile, debug, and KRANK an application. The Administrator Console offers improved run-time server monitoring.

"Today's Internet users are savvy consumers who get frustrated by Web pages that are confusing, cumbersome, or require a plug-in or player upgrade to load, and as a result, abandonment rates can range from 75%-97%. Businesses that want to maximize their e-commerce initiatives need to find a way to keep users engaged," said Barry James Folsom, President and CEO of Laszlo Systems. "LPS 2.0 gives companies the solution they need to pull ahead of the pack by offering their customers a truly unique way to conduct business online and do so in a faster, more efficient manner."

About Laszlo Systems
Located in San Mateo, California, Laszlo Systems enables companies to rapidly build rich Internet applications that deliver a breakthrough online user experience. By providing a smarter, richer and more fluid Internet, Laszlo's single-page Web experience increases customer conversion rates, improves brand loyalty and ultimately impacts the bottom line. For more information about Laszlo Systems, please visit their Web site at www.laszlosystems.com.