Laszlo Systems Selected to Provide SBC Yahoo! DSL Members with Innovative Personalization Application

Laszlo-based Rich Internet Application Offers Users Better Interface for Customized Personal Content

February 9, 2004, San Francisco - Laszlo Systems, a provider of server software for rich Internet applications, today announced that Yahoo! Inc. has incorporated a Laszlo-based personalization application for users of SBC Yahoo! DSL. The personalization application, which is powered by the Laszlo Presentation Server (LPS), gives SBC Yahoo! DSL members a simpler, more fluid way to manage their content and services, including weather, news, sports, music, movies, TV and the home page.

SBC Yahoo! DSL members can use the single-screen personalization application to select the content for their MyYahoo! Start page, thus eliminating the time consuming process of clicking through a series of HTML pages to perform the same task. With this application, all information is presented in one page on a centralized single canvas, making it easier and faster for users to select and manage content selections.

"Yahoo! is focused on continual product innovation," said Jerrell Jimerson, Vice President of Broadband Consumer Products, Yahoo! Inc. "The Laszlo-built personalization application provides a rich interface for SBC Yahoo! DSL members to further engage with the wide array of content and services that they are offered."

"When users spend their time actually interacting with a Web site, they are more likely to come back. Rich Internet applications are specifically designed with that precept in mind, and Laszlo executes against it better than anyone," said Barry James Folsom, President and CEO of Laszlo Systems. "We're ecstatic that Laszlo's technology has been selected to enhance the SBC Yahoo! DSL experience."

In addition to their ability to provide a differentiated end-user experience, Laszlo was chosen specifically because of its developer-friendly characteristics. The LPS's standards-based, XML-native platform enables developers to leverage existing skill sets, and allowed the Yahoo! team to rapidly integrate the personalization application.

About Laszlo Systems
Located in San Mateo, California, Laszlo Systems enables companies to rapidly build rich Internet applications that deliver a breakthrough online user experience. By providing a smarter, richer and more fluid Internet, Laszlo's single-page Web experience increases customer conversion rates, improves brand loyalty and ultimately impacts the bottom line. For more information about Laszlo Systems, please visit their Web site at www.laszlosystems.com.